But Twitter, at the time of launching Fleets, stressed that tweeting could be uncomfortable for some people, especially because it's a public platform, and there's pressure if someone's tweet gets no retweets or likes at all. What was Twitter Fleets, and why was it introduced in the first place?įor people who have been on Twitter for years may not find it too hard to tweet out their thoughts without thinking or predicting what will be the reaction to it. And Google, Facebook, Amazon, and other companies need to learn this from Twitter. It is a smart move by Twitter to act quickly on a feature that it spent time and resources on but didn't work, rather than keeping it around for vanity purposes. However, I was impressed by Twitter coming out and admitting that something didn't work, and it makes no sense to continue keeping it on the service. While I was not a fan of Fleets ever, and I have just posted one Fleet till now for the sake of testing how the reach is and other parameters because that's part of my work. The news for many was meme-worthy, and I could see some Twitter handles that I follow, almost celebrating the news that Twitter was retiring Fleets on August 3.
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